1. Advertising

Positives of Advertising

• Advertising is a key part of modern business
• Companies need to tell customers about their products
• Advertisements inform us about the choices we have
• Advertising is a creative industry that employs many people
• Without advertising we would have less choice
• Without advertising there would be higher unemployment
• Advertising is a form of modern art
• People enjoy adverts

Negatives of Advertising

• Advertising manipulates people
• It aims to persuade people that buying a product will make them happier
• Advertisers focus on selling a brand image
• They use glamorous, successful people
• We now live in a consumer culture
• We are persuaded to follow the latest trend
• We are encouraged to associate certain brands with a higher status
• Advertisers often aim their marketing at children
• Children can easily be influenced by advertisements.
• Children put pressure on parents to buy them things

Opinions about Advertising

• Advertising should be regulated
• Advertising aimed at children should be controlled or even banned
• Unhealthy foods should not be marketed in a way that attracts children
• Products that can be risk to healthy should display warnings
• In some countries it is illegal to advertise cigarettes on television
• Warnings must be displayed on cigarette packets
• However, advertising is necessary in free market economies
• It creates demand for products
• Governments should only censor false information or products that are harmful

广告的好处

• 广告是现代商业重要组成
• 公司需要告诉消费者他们的产品
• 广告通知我们有的选择
• 广告是一个创新型行业，它雇佣很多人
• 没有广告我们的选择会更少
• 没有广告将存在更高的失业
• 广告是现代艺术的一种形式
• 人们享受广告

广告的坏处

• 广告操纵人们
• 它旨在说服人们买那些让他们开心的产品
• 广告聚焦销售名牌形象
• 他们使用有魅力的、成功的人们
• 我们如今生活在一个消费者文化
• 我们被说服去追随最新的潮流
• 我们被鼓励去把特定的品牌和社会地位相联系
• 广告者通常瞄准孩子为市场
• 孩子能轻易地被广告所影响
• 孩子给父母压力为了买给他们东西

对广告的观点

• 广告应该被规范
• 针对孩子的广告应该被控制甚至禁止
• 不健康的食品不应该以吸引孩子的方式市场化
• 对健康有危害的产品应该展示警告
• 在一些国家在电视上广告香烟是非法的
• 警告必须出现在香烟盒上
• 然而，在自由市场经济中广告是必须的
• 它为产品创造了需求
• 政府只应该审查错误的信息或者有害的产品